Wederom bewijst Poppodium metropool zijn bestaansrecht in de regio. Met de diversiteit aan artiesten laat het podium zien hoe mooi en belangrijk muziek is in het leven van alledag. Guus Meeuwis naast Seasick Steve, Lamb of God naast Anouk. Was die saamhorigheid maar alom vertegenwoordig in de wereld. Nu wil ik niet te filosofisch worden in deze recensie, maar de vergelijking mag gemaakt worden. Want op zaterdag 22 oktober stonden de mannen van As I Lay Dying naast de formatie van Amon Amarth. Beide keiharde Metal bands, met een lichtelijk verschil in subgenre. Metalcore naast Melodic DeathMetal. Een harde, ruige, strakke band naast, nouja, een harde, ruige, strakke band. Een prima ouderwetse Metal avond in Hengelo dus.
De opgewektheid was te zien aan het publiek die avond. Iedereen leek zich te verheugen op een mooie avond van hun favoriete band. Van over heel Nederland kwamen de fans om de grote namen in het echt te aanschouwen. Het blijft elke keer mooi om te zien dat jong naast oud geniet van dezelfde muziek. Amon Amarth draait al een tijdje mee, en heeft in die tijd een trouwe schare fans opgebouwd. Het zelfde geldt voor As I Lay Dying dat, ook al is het een ander genre, prima de hoofd act had kunnen zijn. Eerlijkheidshalve moet ik erbij zeggen dat ik de allereerste, lokale band van de avond niet heb kunnen zien wegens problemen met het openbaar vervoer naar Hengelo. Maar aan de reacties van het publiek was het een prima opwarmer voor Amon Amarth. Zoals een voorprogramma hoort te zijn.
As I Lay Dying betrad het zeer kleine podium om de avond goed af te trappen. Het bizar grote drumstel van Amon Amarth zorgde voor een opstelling van de metalcore band, die ik eigenlijk wel kon waarderen. De drummer van As I Lay Dying stond met zijn apparaat tussen de overige band leden te spelen, en dat bracht zijn bijdrage goed naar voren. Als een bezetene droeg hij hij de band gedurende de hele set. Ondanks wat kleine technische problemen met de gitarist was de show degelijk te noemen, in de positieve zin. Zonder al teveel poespas, bracht de band harde metal ten gehore, met zowel oud als nieuw materiaal. 'The Sound of Truth' zweepte de zaal goed op, om aan het einde van de set 'Nothing Left' van hetzelfde album te spelen. Tussendoor veelal ouder werk, wat voor een goede balans zorgde. Op het eind kwam er zelfs nog een redelijke Wall of Death aan te pas, iets dat het publiek prima kon waarderen als opmaat naar Amon Amarth. Met een strakke, degelijke en professionele houding liet As I Lay Dying het publiek voldaan achter.
Amon Amarth werd ontvangen met luid gejuich, en zowel het publiek als de band had er duidelijk zin in. Geheel volgens de Noorse mythologie waar de band zich graag door laat inspireren, had de frontman Johan Hegg een hoorn aan zijn riem hangen, waar helaas geen godendrank in zat. Hij had het in ieder geval niet nodig gehad om zijn stem te smeren, want wat een grunts kwamen uit zijn strot! Heerlijk rauw. De combinatie in deze band tussen vocals, bruut gitaarweld en slopend drumwerk stemde mij zeer vrolijk. Het kan eigenlijk ook niet anders als je alleen al kijkt naar het drumstel. Drie (!) bass drums en nog veel meer tom's waar de drummer compleet loos op ging. En dat werkte aanstekelijk voor het publiek. Er werd zwaar genoten, door iedereen. Voor deze avond was Amon Amarth onbekend voor mij, maar het moge duidelijk zijn dat ik al die tijd wat gemist heb. Werkelijk 'Guardians of Asgaard'.
Maar om te zeggen dat Amon Amarth de duidelijke hoofdact was zou ik As I Lay Dying te weinig eer aandoen. Het zijn allebei grote namen in hun respectievelijke subgenres, maar verschillen teveel in stijl om elkaars voorprogramma te zijn. Dat gezegd hebben, twee ontzettend goede, grote namen, die voor een geweldige avond hebben gezorgd. Hengelo, en poppodium Metropool mogen trots zijn.
dinsdag 25 oktober 2011
dinsdag 11 oktober 2011
Facebook, revolutionary or just a waste of bandwidth?
Facebook. For some time, it has been in our lives as a way of staying in touch with friends and to socialize. Newspapers, talk shows and baby-boomers tell us that this phenomenon is the most revolutionary social tool of the 21st century. It's on every one's phone or tablet. Work gets delayed because of it, and people tend to miss out on somebody's birthday if they don't have an account. But is it really that revolutionary? Despite a ridiculous large amount of 800.000.000 users, the so called revolution might be in a way other than it's social aspect.
Of course, we can share and post our interests with friends from across the globe. We can look up what events are being held in our hometown, but does that make it a revolutionary social tool? We already did the exact same things before Facebook, it only offers a combined site for these activities. Even if we have this 'portal' for all these social interactions, what is it used for the most?
Often, I find myself browsing on Facebook when I should be studying. I see what my friends are up to, which is nice. I see updates on upcoming movies, games and music I'm interested in, which is also pretty nice. However, this information is probably only ten percent of the messages showing up on the wall. The rest are just pictures of: a) home-made meals, b) Starbucks coffee, or c) people being drunk. Or status updates about, well, nothing. Everybody knows the infamous 'I took a #2, here is a picture, it was a relieve!'. Of course, the last one is pretty hilarious, but does the ability to upload that kind of information make it revolutionary?
There are innovative ways members use Facebook. The recent uprising of students against the government was largely a success because of Facebook. In a matter of moments, a large audience is reached. The same goes for the uprising in the Middle-East. This does not mean however, that Facebook started these collaborations between protesters. It was just a nice, nifty tool to reach a bigger goal. In other words, without Facebook, Twitter would have been used, or E-mail, or paper notes pinned to the wall of the local church. The uprising was just made easier because of Facebook. Still not revolutionary in the way the Ford Model T car was, at the beginning of the 20th century for example.
The revolutionary part of Facebook lies in the fact that it is the perfect tool for marketeers. More specific, it allows for a complete direct marketing approach, something that has been a holy grail for companies. During the rise of the Internet during the 90's, companies saw a potential platform for their advertisement strategy in the form of banners on websites. While it was, and still is, a successful way of advertising, it only benefits products that have a homogeneous target group. That's where Facebook steps in. By 'liking' topics and talking about things that you are interested in, users create a miniature database with their account, so that advertisements on Facebook are personalized to each user. Every action people make on the site are recorded, and used by companies that want to sell you something. This makes the amount of 'clicks' on advertisements a lot higher, and thus more effective.
It is not entirely clear that users of this social network are aware of these underlying business models that make Facebook such a big player. For one, the line between privacy and marketing goals is easily crossed. Especially if people post and share their whole life on-line. Facebook inventor and owner Mark Zuckerberg got a lot of criticism about this way of advertising, for it violated the privacy of its users. This might be a bit exaggerated, for the fact that people choose to make an account on Facebook, and are themselves responsible for what they do with it. Interests and personal information are two different things, and should be posted accordingly. Awareness is key. A great person once said about Facebook: If you’re not paying for it, you’re not the customer. You’re the product being sold.
I would like to conclude this story with my personal thoughts about Facebook. For starters, it is awesome. The world just keeps becoming smaller and smaller. Information reaches us more quicker, and in greater quantities. We can explore and learn about personal interests and share them with friends. Just keep in the back of your mind that this is a business model, and we are the product that is being sold. We have been given a great tool which is, sadly, often abused with nonsense. So, use Facebook wise. Try to make this digital world a better place. Engage in discussions about awesome stuff, add something positive.
Because most of all, we don't want to see pictures of you being drunk. And I'm not interested in the fact if somebody is left or right handed. Or that he thinks Grolsch is better than Heineken, or that FC Twente will become the national champion instead of Ajax, or that somebody's birthday is in the first 10 days of a month, or what kind of browser you are using, or if Facebook has more guys than girls. You get the point.
And especially, I'm really not interested in a picture of your #2. For all you know, you could be de-friended. And you wouldn't want to post those pictures on any wall in real life.
Of course, we can share and post our interests with friends from across the globe. We can look up what events are being held in our hometown, but does that make it a revolutionary social tool? We already did the exact same things before Facebook, it only offers a combined site for these activities. Even if we have this 'portal' for all these social interactions, what is it used for the most?
Often, I find myself browsing on Facebook when I should be studying. I see what my friends are up to, which is nice. I see updates on upcoming movies, games and music I'm interested in, which is also pretty nice. However, this information is probably only ten percent of the messages showing up on the wall. The rest are just pictures of: a) home-made meals, b) Starbucks coffee, or c) people being drunk. Or status updates about, well, nothing. Everybody knows the infamous 'I took a #2, here is a picture, it was a relieve!'. Of course, the last one is pretty hilarious, but does the ability to upload that kind of information make it revolutionary?
There are innovative ways members use Facebook. The recent uprising of students against the government was largely a success because of Facebook. In a matter of moments, a large audience is reached. The same goes for the uprising in the Middle-East. This does not mean however, that Facebook started these collaborations between protesters. It was just a nice, nifty tool to reach a bigger goal. In other words, without Facebook, Twitter would have been used, or E-mail, or paper notes pinned to the wall of the local church. The uprising was just made easier because of Facebook. Still not revolutionary in the way the Ford Model T car was, at the beginning of the 20th century for example.
The revolutionary part of Facebook lies in the fact that it is the perfect tool for marketeers. More specific, it allows for a complete direct marketing approach, something that has been a holy grail for companies. During the rise of the Internet during the 90's, companies saw a potential platform for their advertisement strategy in the form of banners on websites. While it was, and still is, a successful way of advertising, it only benefits products that have a homogeneous target group. That's where Facebook steps in. By 'liking' topics and talking about things that you are interested in, users create a miniature database with their account, so that advertisements on Facebook are personalized to each user. Every action people make on the site are recorded, and used by companies that want to sell you something. This makes the amount of 'clicks' on advertisements a lot higher, and thus more effective.
It is not entirely clear that users of this social network are aware of these underlying business models that make Facebook such a big player. For one, the line between privacy and marketing goals is easily crossed. Especially if people post and share their whole life on-line. Facebook inventor and owner Mark Zuckerberg got a lot of criticism about this way of advertising, for it violated the privacy of its users. This might be a bit exaggerated, for the fact that people choose to make an account on Facebook, and are themselves responsible for what they do with it. Interests and personal information are two different things, and should be posted accordingly. Awareness is key. A great person once said about Facebook: If you’re not paying for it, you’re not the customer. You’re the product being sold.
I would like to conclude this story with my personal thoughts about Facebook. For starters, it is awesome. The world just keeps becoming smaller and smaller. Information reaches us more quicker, and in greater quantities. We can explore and learn about personal interests and share them with friends. Just keep in the back of your mind that this is a business model, and we are the product that is being sold. We have been given a great tool which is, sadly, often abused with nonsense. So, use Facebook wise. Try to make this digital world a better place. Engage in discussions about awesome stuff, add something positive.
Because most of all, we don't want to see pictures of you being drunk. And I'm not interested in the fact if somebody is left or right handed. Or that he thinks Grolsch is better than Heineken, or that FC Twente will become the national champion instead of Ajax, or that somebody's birthday is in the first 10 days of a month, or what kind of browser you are using, or if Facebook has more guys than girls. You get the point.
And especially, I'm really not interested in a picture of your #2. For all you know, you could be de-friended. And you wouldn't want to post those pictures on any wall in real life.
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